r 01
Vision
Chief Vision Officer
Setting the direction and priorities.
“Your team cannot explain the direction in one sentence.”
Free tools for small business owners
Where is your business stuck?
Tap a hat to see where you're stuck, or take the 8 Hats Diagnostic from the centre.
Start here
The Leaky Pipe Test.A private two-minute leak audit.
Follow one enquiry through your business, joint by joint, and see exactly where good clients slip away. You leave with a Leak Report priced on your own numbers.
- 01CalibrateWhat you do, your enquiries, what a client is worth.
- 02Test six jointsOne question each, from first enquiry to chased quote.
- 03Read your Leak ReportEvery leak ranked by cost, with the fix for each.
Begin my audit
2 minutes · no sign-up to start
Every hat you wear
Eight hats a service-business owner carries.Start with the one that's costing you the most.
02
Finance
Chief Financial Officer
Knowing your numbers and your margin.
“You check your bank balance instead of real numbers.”
03
Tech & Systems
Chief Technology Officer
Automation that runs without you.
“The business stops the moment you take a day off.”
04
Operations
Chief Operations Officer
Delivering consistent work, every time.
“Every customer gets a different experience.”
05
Marketing
Chief Marketing Officer
Getting found by the right people.
“I just don't get enough leads.”
06 · Live
Sales
Chief Sales Officer
From enquiry to signed client.
“Quotes go out and go quiet.”
07
People
Chief People Officer
Building a team that runs itself.
“Your team needs constant supervision and direction.”
08
Leadership
Your habits set the pace of the business.
“Everything waits for you to decide.”
Keep learning
365 Reach. One lesson a day.From the people who built it, sorted by the part of the business it helps.
Today’s lesson
A new lesson every day
Open the Learning Library
Or start with the part of your business that feels stuck.
Explore the Learning LibraryStraight answers
The things owners askbefore they start.
Not answered here? Ask it in the free chat.
01Are these tools really free?
Yes. Every test, guide and checklist here is free, and nothing asks you to sign up before you start. The Leaky Pipe Test only asks for your name, email and mobile at the very end, and only if you want your report and playbook emailed to you. That is the only form on this page. We make money when an owner reads a result and asks us to build the fix. Most don't, and that is fine.
02Do I need to be good with technology?
No. If you can answer a text message, you can take the test. Six taps, plain English, nothing to install and nothing to set up. The guides are written for the person who runs the business, not the person who runs the IT.
03Who is behind Essor Business Hub?
Odri Fernandes and Shwetha Shankar. Melbourne based, in business since 2017, an Authorised Zoho Partner, with 150+ Australian service businesses coached. The tests are built from the same questions we ask in a paid diagnostic.
04What happens after I take a test?
You get your Leak Report on the spot: which of the six joints leak, roughly what each one costs you a year and a week, and one fix per leak. Nobody rings you afterwards. If you want the fixes walked through, you book the free 45-minute diagnostic yourself.
05Can you help me put this into practice?
That is the business. We build the CRM, the follow-up and the automations that stop the leaks, for Australian service businesses. It starts with a free 45-minute diagnostic. You leave with a written next step and no proposal attached.
Not sure where to start?
A free 45-minute diagnostic.We'll find the one thing holding you back most.
Bring the problem, not a plan. You leave with one next step, in writing.
150+ Australian service businesses coached since 2017. Free to use. We help if you want us to.