essr Business Hub
For Australian service businesses past $250K

Out of your head. Into a system.

Strategy and systems from one team. We fix how your business grows, then build the Zoho CRM, automation and AI that make it stick, so the business stops running on your memory.

15 to 20 hours a week handed back, on average. Prefer to talk first? +61 433 128 808

Example dashboard. Figures are illustrative.

Track record

Numbers you can check, not promises.

Since 2017
150+
Australian service businesses coachedOne team, nationwide.
$12M+
Added in combined client revenueTracked across active engagements
Credentials
2023
International Stevie AwardSocial Impact of the Year
2022
Business Coach of the YearThe Coaching Guild
Zoho
Authorised PartnerMelbourne, working Australia-wide
2023
Global Partner AwardGlobal Women's Peace Network
2025
Best Online CommunityAusMumpreneur Awards
Sound familiar?

The revenue is there.The system is not.

  1. Your team doesn't use the CRM.

    It was set up by someone who doesn't know how you actually sell or deliver, so everyone quietly went back to spreadsheets and memory.

  2. Nothing runs without you.

    Every price exception and status update comes back to you. You wanted a business. You built a job with more pressure.

  3. Something has to change. The question is what.

    A new hire? A new tool? A CRM that actually matches how you work? Every decision feels like a guess when you're working off a hunch instead of a clear picture.

The difference

A coach, or a CRM partner. Rarely both.

A coach

Never touches the system.

Good sessions. Same bottleneck again on Monday morning.

A CRM partner

Never touches the business.

Software goes live. Adoption, pricing, who owns what: still on you.

Essor
SystemsStrategy

Fix the business around it.

One team, so your CRM actually gets used and you stop being the bottleneck.

Your business isn't a template, so the system shouldn't be either. We map how you actually sell and deliver, then build around it.

Book your free diagnostic
Real results

Businesses we've helped.This is what changed.

Habitro Group · Renovations & construction

Renovation business runs leads, jobs and vendors from one system.

Before. Leads landed in an inbox. Jobs lived in a spreadsheet. Vendors got chased by phone, one at a time.

Now. One system runs lead capture, project management and vendor communication together, with full reporting and analytics built in, not a guess.

Coastline Assets · Buyer's advocacy

Buyer's advocacy business scores every lead on arrival.

Now. Leads score themselves on the way in. Time goes where it's warranted.

Biz Growth Network · Our own community

Our own membership community runs its whole lifecycle from one app.

Now. One branded app runs the whole member lifecycle. No spreadsheet holding it together.

What clients say

Strategy and leadership coaching clients, in their own words: the other half of how we work.

Strategy client
“Odri & Shwetha provided frameworks for me to use when managing my business, and to help identify areas of growth. I love how they use a mixed approach, with theoretical and practical information to assist business owners grow. Thank you!”
Paola TapiaBusiness owner
Strategy client
“Odri and Shwetha have been excellent coaches. They have helped motivate me and taught me useful tactics to stay on track to achieving my goals.”
Danielle HendricksCEO
What we do

Start with what'sstill running on you.

Eight parts of the business, one Zoho system. Open any one to see what's inside.

For the leads and the follow-up

Sales

  • Know which leads are real, and which are wasting your time
  • Quotes and follow-up happen automatically, nothing slips past you
  • See exactly where every deal is stuck, without asking
Zoho One

Built on Zoho One, 40+ apps behind one login, connected to the tools you already use.

Authorised Zoho Partner
  • Xero
  • MYOB
  • Google Workspace
  • Microsoft 365
  • Stripe
  • WhatsApp
Is this you?

Built for a specific business.See if it's yours.

This is for you if
  • You run a service business with real clients, cash flow and a team, not a side hustle
  • You're already earning real money, but running it from memory, or a CRM nobody actually uses
  • Leads or follow-up are slipping through the cracks and you can feel it
  • You're the one every decision still lands on, and it hasn't stopped since day one
This isn't a fit if
  • You're pre-revenue or still validating the idea
  • You want the cheapest CRM setup, not the right one
  • You want someone to run the business for you, not build what's under it
The four steps

How we work.

  1. Step 1 · Free · 45 minutes

    Identify

    Wherever the process actually lives, not on a whiteboard.

  2. Step 2 · Yours to keep

    Map

    Every step and handoff, laid out in order.

  3. Step 3 · Only if you want us

    Recommend

    A scoped proposal, priced for exactly what's in it.

  4. Step 4 · Delivery

    Implement

    Goes in piece by piece, hours back as each part lands.

Odri Fernandes and Dr Shwetha Shankar, Essor Business Hub founders
About Essor
9years

Melbourne since 2017. Authorised Zoho Partner.

Meet the team

Two founders.Systems and strategy, one team.

We build the system and fix the decisions around it. Most Zoho partners do one.

Odri Fernandes of Essor Business Hub
Odri Fernandes Runs Systems: CRM, automation, custom software
  • 15 years in corporate technology
  • 10 years coaching business owners, 150+ coached
  • Certified Business Coach, NLP Practitioner
SystemsStrategy
Dr Shwetha Shankar hosting on stage
Dr Shwetha Shankar Runs Strategy: growth, marketing, the network
  • Masters in Public Health
  • Founder of Biz Growth Network, 1,000+ business connections
  • Award-winning marketing strategist and MC
Strategy

Essor Business Hub is the trading name of Syncventure Pty Ltd, ABN 77 619 958 824.

Not ready for a call?

Start with the scorecard.

How well does a lead move through your business? Answer eight quick questions and we'll tell you where it's leaking.

Get my score

Free · 2 minutes · straight to your inbox.

Free · 2 min
CRM Scorecard · 8 questions

Eight yes-or-no questions. Two minutes. Your score lands in your inbox.

FAQ

Questions peopleask before they start.

Not answered here? Ask it in the free diagnostic.

What does this actually cost?

There's no sticker price, on purpose: what's in Recommend depends on what Identify and Map find, and pricing it before the diagnostic would mean pricing it blind. The diagnostic itself is free. Any proposal after that is scoped against your own blueprint and priced for exactly what's in it, not a package you don't need.

We already have a CRM, or a half-built one nobody uses. Does that matter?

That's most of who we work with. Implement means Zoho CRM goes in properly, or the one you've already got gets rebuilt around how you actually work, not left as another tool nobody logs into.

How long does it take, start to finish?

The diagnostic is 45 minutes. Mapping the blueprint and scoping a proposal happens after that, at a pace set by what's found, not a fixed countdown. Implementation goes in piece by piece, so you get hours back as each part lands, not all at once at the very end.

What if we do the diagnostic and decide not to go ahead?

You keep the blueprint either way. If it's not a fit, you still walk away with a written map of where the process actually lives. No cost, no catch.

Does my team have to change how they work?

No: the system gets built around how the business actually runs, not the other way round. That's the point of mapping it first: the CRM and AI go in around your process, built into the system instead of bolted on after.

Start here

One diagnostic now,or another yearcarrying it in your head.

We map exactly where your leads, quotes and follow-up are actually going. Then we hand you the blueprint to fix it.

Book your free diagnostic